Hendrik has partnered or worked in teams for leading, global firms, such as Microsoft, MTV, Coca-Cola, MSN, British Telecom, Warner, Universal, EMI, Broadcasters, Technicolor and such.

He worked as a sr. project manager, CTO and Head of Research, formed services and marketing strategies, product development, go-to-market campaigns. Supported start-ups with their business-, marketing plan and platform strategies .

In the era before iTunes Hendrik founded Lyzia, which offered a platform to legally distribute music over the internet. Lyzia was the 2nd company in Europe that signed contracts with all major record labels.

In 2006 he succesfully sold this company and Hendrik was added to the management team as VP Research and Development. Since early 2008 Hendrik is working independently again and consult companies and start-ups to reach their next level.